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WSI Blog - Search Engine Marketing - Trends, Tips, Tricks, etc.

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Author: gtowsley Created: 6/14/2008 11:36 AM
The WSI Blog is a collection of Search Engine Marketing & Internet Advertising Trends, Tips, Tricks, Research, Events, Guides, Give Aways, Fun Stuff and everything else that is relevant. Please book mark and share! Enjoy!

Permission-Based Loyalty Programs are Sweeping the Country...
By gtowsley on 9/23/2008 10:47 AM

Full Service Email Marketing Program - The Best Customer Loyalty Program!
Now you can stay in touch with your friends, family, customers, prospects, suspects, etc. with a professional permission based email marketing programing. People are interested in what YOU have to say and it is your job to give them what they want. Email is a wonderful platform for providing great content (text, video, pictures, news, tips, coupons, offers) to your network. View our WSI Email Marketing Pro ...

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Sales Facts - Everyone Should Know These Statastics
By gtowsley on 9/13/2008 12:38 PM

Sales Statistics


48% of sales people never follow up with a prospect
25% of sales people make a second contact and stop
12% of sales people only make three contacts and stop 
Only 10% of sales people make more than three contacts 
2% of sales are made on the first contact 
3% of sales are made on the second contact
5% of sales are made on the third contact 
10% of sales are made on the fourth contact 
80% of sales are made on the fifth to twelfth contact

Powerful Sales Tool - Try Send Out Cards https://www.sendoutcards.com/towsley to stay ...

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What is Technorati?
By gtowsley on 9/13/2008 11:39 AM
Technorati Profile

Technorati is is a place to publish, share, and index the content you create in your blog. It helps you get a high ranking in the search engines. It is a proactive approach to generate more traffic to your blog. Also, Technorati is a central place that you can keep track of your favorite blogs. You can set up an account and list your blog by going to http://www.technorati.com

 

Technorati Profile

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New Media versus Old Media - Does TV, Radio, Newspaper, Yellow Pages Work?
By gtowsley on 9/9/2008 2:17 PM

I saw this picture/graphic on the Search Engine Land website and I had to Blog about it. This graphic says it all. The new media is the best way to reach people. It is tough to get your arms around and sometimes tough to get your mind around. Have you ever tried to explain what Twitter is to someone that does not use the internet every day? My favorite quote is by Bill Gates, "In the future there are two types of businesses. Businesses that are on the internet and businesses that are no longer in business." The reason for this is clear in this graphic.  Enjoy!

WSI Social Media

This is the copywritted Graphic by Elliance&l ...

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Why shouldn't I use Frames on my Website?
By gtowsley on 9/3/2008 12:59 PM

People use frames becuase they are easy to work with, although, they do not work well with search engines. You might be tempted to use frames because it makes it easy to have the same header or menus appear throughout the site. And usability studies do show that users find sites with frames "Easy to Comprehend", "Easy to Navigate", and "Easy to Find Info". But there are two serious downsides to frames: First, the address bar doesn't change as you go from page to page. That makes it impossible for anyone to bookmark or ...

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Get Your Face in the Book, Cast a Net on the Tube - Social Media is on Fire
By gtowsley on 8/27/2008 2:18 PM

These are astonishing facts. The power of these two platforms is incredible. If you are in marketing or advertising, these facts tell you a lot about the opportunity for Internet Marketing and Advertising. Things change quickly and to be cliché. Carpe diem and make money while the sun shines. It is going to be a fun ride!

YouTube:
• YouTube has over 68 million unique users each month and the 6th largest audience on the Internet.
• 50% of the YouTube community watches all of the videos to the end.
• 52% of 18-34 year- ...

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Why Social Media Marketing? What is it?
By gtowsley on 8/25/2008 11:43 AM

WSI Launchs New Service - Social Media Marketing

Marketing is no longer a 'one way event'! One hundred year ago all commerce was face to face or one on one. Then TV, Radio, Yellow Pages, Print Ads came along and corporations blasted their message to millions. This is called mass marketing and it worked well. Ninety-nine percent of the communication was one way....OUT! There was a huge wall that corporations hide behind as their marketing teams blasted messages. If YOU (corporations) do not break down the wall, YOU will be left out.

So, in its simplest form, Social Media Marketing in breaking down the walls and joining the conversation.

Social Media Marketing connects you directly to your customers to grow your business.
It is...
Bu ...

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Meta Tags - Specifically, The Importance of the Description Meta Tag
By gtowsley on 8/7/2008 4:16 PM

The META Description Tag was designed to be an integral part of page development and document identification.

When dealing with the <head></head> section of your document, there are three pieces of metadata that I make mandatory on most pages that I develop; charset, description and keywords. I'll talk about the META Keywords Tag in another topic (don't obsess over this one, but don't ignore it either).

The META Description Tag is still an important factor in the overall equation of page development. Everything you do to that page will have an influence on something. You know, that "for every action there is a reaction" type thing.

Over the past few years, I've experimented with different strategies for the META Description Tag. I've settled on one which I feel has been of the most benefit. I will typically build the META ...

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Internet Marketing - Steel Cage Match - SEO Versus PPC
By gtowsley on 7/23/2008 8:15 AM

What is the best or most appropiate strategy to generate quality traffic to your webstie. Listed below is open context with benifits to both side. At the end of the day, the correct answer is it depends. It depends on teh industry, competition, cost per click, search activity.

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Twitter, Magnify.net, Tagit!
By gtowsley on 6/27/2008 3:52 PM

What can I say, these services seem silly and they are difficult to explain. Guess what, they work well in driving qualified traffic to your website. Check them out for your self and you will see what I am talking about.

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