Game Changing Book – “Crush It” by Gary Vaynerchuk
This is a great book and we highly recommend reading it. It is motivational, educational, and a great case study on the powers of social media. As Gary says in this video introduction of the book, with a flip cam and/or blog, anyone can create a video and publish to the world. This is game changing, shocking, and most businesses to not understand this new world. Read on to see out take-away points.
I find it ironic that ‘Crush It’ is on the book shelves next to ‘The Four Hour Work Week’ by Tim Ferriss. Both books are
similar; the concepts conveyed are game changing for business. I like how these books provide the reader with motivation, ideas, and action steps that help you implement the concepts. The funny irony is Tim Ferriss shares ideas on how to get big things done by outsourcing everything and working few hours as possible. Gary suggests in his book, you need to work so hard your eye’s bleed.
Our Lesson Learned
--> Old media is dead – newspaper, radio, tv, yellow pages is spraying a message and praying someone has a need.
--> 100’s of Billions are going to be spent in Social Media/New Media
--> Follow your passion and create your niche
--> Consuming content is in complete control of the user, it is consumed on their time, their format, and they can choose to interactive with that content or not
--> Marketing messages need to be in many formats and extremely targeted
--> Brands need to be transparent, you can’t control what is being said about your brand
--> Business does not have a choice, conversation is taking place
Click Image Above To See Video!