Pressure to Reduce Marketing Costs- A Look at New Media
and Word of Mouth Marketing
Companies that have large marketing budgets are looking for ways to cut costs and still have the same visibility to their prospective clients. TV, Radio and newspaper advertising can be expensive as it requires repeated messages to be pushed out to the masses in the hope of attracting attention and convincing you to engage with the company.
Companies know that using the internet can help them reduce their marketing spend and measure
the results. But in many cases most of these companies resort to using the same advertising
techniques online as they use offline.
They embark on “banner” advertising and “email blasts” and soon realize that these mediums can be
just as costly if not managed carefully as their online marketing spend. These methods are becoming ineffective as people find ways to filter out these intrusive marketing messages.
· How can I use the Internet to generate leads for my business?
· My business relies on “word of mouth” how can Internet Marketing help?
· How can Social media be used for my business?
Companies want to know how best they can spend their marketing dollars to achieve the growth
they require.
The reason they ask these questions is because they don’t have a good understanding of how people
are using the Internet to search for information or for the type of information they look for. In
addition many business professionals are unaware of the variety of online channels that their
prospective customers use when looking for information.
In this white paper, we’ll look at how to get found on the Internet in the new decade:
· The challenge of getting found on search engines
· Market drivers that we should be aware of with regards to what people do on the Internet
· Push vs. Pull marketing
· Key steps to developing a “Content Marketing” plan to get found online
· Publishing content that increases customer conversion
We will discuss combining content and social media marketing as a way to build trust and credibility