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Why Social Media Marketing? What is it?

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Location: BlogsWSI Blog - Search Engine Marketing - Trends, Tips, Tricks, etc.    
Posted by: gtowsley 8/25/2008 11:43 AM

WSI Launchs New Service - Social Media Marketing

Marketing is no longer a 'one way event'! One hundred year ago all commerce was face to face or one on one. Then TV, Radio, Yellow Pages, Print Ads came along and corporations blasted their message to millions. This is called mass marketing and it worked well. Ninety-nine percent of the communication was one way....OUT! There was a huge wall that corporations hide behind as their marketing teams blasted messages. If YOU (corporations) do not break down the wall, YOU will be left out.

So, in its simplest form, Social Media Marketing in breaking down the walls and joining the conversation.

Social Media Marketing connects you directly to your customers to grow your business.
It is...
Building Relationships

Listening to Customers

Joining the Conversation

Engaging you Target Market

Does Social Media Marketing sound scary? It is, customers are talking and making buying decision based on their social networks influence. This strategy is crutial for you to strive in these changing times. 

Below is a chart from eMarketing projecting Social Media Marketing ad spending.  

WSI Social Media Marketing

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